New Year's interview with the owner and CEO of Bekament for Ton magazine.

This year has been quite challenging for both the entire construction sector and Bekament, requiring a strategic approach to business, along with the necessary agility to maintain market position and achieve growth. Looking at the sales results in 2023, I can essentially say I am satisfied because we managed to stay at the same level as last year, both financially and in terms of volume. The biggest impact came from EPS, due to the drop in market price caused by the raw material's lower cost, which, despite its volume growth, led to a slight financial decline that extended across the entire portfolio, resulting in turnover at last year's level. However, if we exclude this product from the analysis and look at the annual revenue in highly profitable categories, I can say that we recorded both financial and volume growth, successfully closing out this year. For the next year, we have set ambitious goals that we plan to achieve, which will in turn deliver promising results. Bekament's strategic direction is to step even more boldly into the EU markets and, in the near future, take a leadership position in Southeast Europe. We have projected double-digit turnover growth, which will be supported by the development of new product categories, the opening of new markets, and a shift toward new sales channels. Of course, these innovations are still a business secret, and we will be able to provide more details on these topics in the coming period. I would also like to add that the Bekament Loyalty program, launched in 2023, will continue to be one of the key tools contributing to the trust and satisfaction of our business partners and contractors in the coming year. Challenges drive changes that, if we turn them to our advantage, allow for the further growth and development of Bekament. Macroeconomic trends will undoubtedly be one of the influencing factors on overall business, but timely reactions and continuous investments in production capacities, product range, and people are prerequisites for adapting to changes and meeting the growing needs of the market, all aimed at achieving the targeted financial result. Source: Ton magazine